Synopsis:

Join us for an immersive workshop designed to equip social entrepreneurs with the latest insights and tools to innovate and succeed. This workshop will cover new uses of payments, funding strategies, market strategies, and cutting-edge technology applications. Learn from industry experts and real-world case studies to drive your social enterprise forward. A research publication will be availabe for sale Social Entrepreneurship in MENA – Market Insights and Opportunities - NCEIlebanon

Workshop Modules:

Module 1: Introduction to Social Entrepreneurship (1 hour)

• Overview: Understanding the concept and significance of social entrepreneurship.
• Key Characteristics: Traits and skills of successful social entrepreneurs.
• Impact Measurement: Techniques for measuring social impact and sustainability.

Module 2: New Uses of Payments in Social Entrepreneurship (1 hour)

• Digital Payments: Understanding digital wallets, mobile payments, and contactless payments.
• Blockchain and Cryptocurrency: Exploring the role of blockchain technology and cryptocurrency in social enterprises.
• Case Studies: Examples of social enterprises leveraging new payment technologies.
• Interactive Session: Brainstorming innovative payment solutions for your social enterprise.

Module 3: Funding Strategies for Social Entrepreneurs (1 hour)

• Traditional Funding: Grants, donations, and government support.
• Innovative Funding: Crowdfunding, impact investing, and venture philanthropy.
• Case Studies: Successful funding strategies used by social enterprises.
• Interactive Session: Developing a funding strategy for your social enterprise.

Module 4: Market Strategies for Social Entrepreneurs (1 hour)

• Market Analysis: Techniques for identifying target markets and understanding consumer behavior.
• Branding and Marketing: Building a strong brand and creating effective marketing campaigns.
• Digital Marketing: Utilizing social media, SEO, and content marketing.
• Case Studies: Examples of successful market strategies in social entrepreneurship.
• Interactive Session: Crafting a market strategy for your social enterprise.

Module 5: Leveraging New Technology for Social Impact (1 hour)

• Emerging Technologies: AI, machine learning, IoT, and big data.
• Technology Integration: Incorporating technology into social enterprise operations.
• Case Studies: Social enterprises using technology to amplify their impact.
• Interactive Session: Identifying technology solutions for your social enterprise.

Module 6: Interactive Q&A and Networking Session (1 hour)

• Q&A Session: Addressing participants' questions and concerns.
• Networking: Opportunity to connect with industry professionals, potential partners, and fellow social entrepreneurs.
• Closing Remarks: Summary of key takeaways and future steps.

Details:

Target Audience: Aspiring and established social entrepreneurs, business owners, and anyone interested in leveraging new technologies and strategies for social impact. Workshop Format: The workshop will combine presentations, interactive sessions, case studies, and networking opportunities. Participants will engage with experts and peers, share their experiences, and gain valuable insights. Materials Provided: Workshop materials, handouts, and access to online resources. Certification: Participants will receive a certificate of completion upon finishing the workshop.

Appendix: Detailed Case Studies of Social Entrepreneurship in MENA

1. Egypt

• Grinta: A platform connecting freelance professionals with clients, leveraging digital payments for transactions.
• El-Gameya: A fintech company offering micro-investments and savings solutions using mobile payments.

2. United Arab Emirates (UAE)

• Careem: A ride-sharing company that has integrated payment solutions and digital wallets to enhance customer experience.
• Dubai Future Foundation: Initiatives that support innovation and entrepreneurship using blockchain technology.

3. Saudi Arabia

• Nesma Holding: A company focusing on renewable energy solutions, utilizing crowdfunding for project funding.
• Vision 2030: Government initiatives promoting digital transformation and smart technologies.

4. Lebanon

• Nayda: Providing financial literacy and entrepreneurship training to young people, using digital marketing strategies.
• Lebanon's eGovernment Initiatives: Enhancing public services through technology integration.

5. Morocco

• Ynmo: Connecting Moroccan artisans with global markets using eCommerce platforms.
• Maroc Numeric 2020: Government programs supporting digital transformation and technology adoption.

6. Tunisia

• InstaDeep: An AI company developing solutions for healthcare, leveraging big data and machine learning.
• Tunisian Startup Act: Legislation providing a favorable environment for tech startups.

7. Jordan

• Roshni: A social enterprise providing solar-powered lighting solutions to off-grid communities, using IoT for remote monitoring.
• Queen Rania's initiatives: Programs promoting education and entrepreneurship through digital platforms.

8. Algeria

• Kamel: Offering affordable solar energy solutions, utilizing blockchain for supply chain transparency.
• National Agency for the Promotion of Venture Capital: Supporting startups with innovative funding mechanisms.

This comprehensive workshop will provide participants with practical knowledge and actionable insights to drive their social enterprises forward using new payments, funding strategies, market strategies, and technology.